Retail Industry Consulting


Personalization is no longer a nice-to-have, it’s a must-have. At Icreon, we work with retailers to turn the customer journey into a personalized experience through cutting-edge technology, data, and strategy.

Navigate the Changing Tides of the Retail Industry

In The Ultra-Competitive World Of Retail, Personalization Is King

The retail industry is highly competitive, with traditional brick-and-mortar stores and e-commerce giants vying for consumers' attention and dollars. Retailers must differentiate themselves by offering unique and exceptional customer service and optimizing their digital strategies. In fact, 85% of business leaders believe digital transformation is a strategic imperative for their organization to thrive in the competition.


Through data analytics and AI, retailers can gain insights into customer preferences and behaviors, optimize pricing and promotions, and improve inventory management. eCommerce platforms and mobile apps offer retailers the opportunity to deliver personalized and convenient shopping experiences, which can help to attract and retain customers. We provide a comprehensive suite of digital services to help retailers meet their customers’ desire to buy online.


From strategy to maintenance, we will help you leverage data analytics, AI, and automation to get the greatest ROI from your digital commerce platforms and transform your retail business operations.

Digital Solutions

Retail Industry

We Work With Your Brand To Advance Your Digital Personalization Capabilities

Retail Strategy Consulting

From improving your supply chain and inventory management to enhancing your customer experience and expanding your market reach, our comprehensive suite of digital services covers all aspects of your retail business. Our experienced team of retail experts will work closely with you to develop a customized retail strategy that addresses your unique business needs and goals. With our extensive experience in conducting market research and analysis, doing competitive intelligence, capturing customer insights, and performing strategic planning and execution, we help to take your retail business to the next level.

Digital Commerce

Technological advances and societal changes are driving an e-commerce boom. Leaning into the accelerated consumer behaviors of digital commerce, we help retail brands build the technologies and tools to capitalize on these always on revenue streams - from online stores to digital payment systems to integrated brick and mortar experiences. Our headless commerce capabilities provide customizable and scalable e-commerce solutions. It separates front-end and back-end for seamless integration with multiple sales channels, making it easier for retailers to expand their market reach and increase revenue.

Digital Transformation

When a retailer’s website infrastructure is outdated or difficult to navigate, customers may feel inclined to shop elsewhere. With our range of online tech tools, including data analytics, we provide key information about customer bounce rates and behaviors. We also integrate UI/UX design to optimize the page’s functionality and improve the customer’s overall experience. By investing in our digital transformation services, it’s a sure bet that brands will generate digital revenue streams and build a loyal customer base in the years ahead.

Enterprise Architecture Strategy

There is always a huge amount of data, systems, and other information that a retailer deals with. Having an enterprise architecture strategy in place can help retailers go ahead. Icreon specializes in developing a unified ecosystem that accounts for a business’s applications, data, infrastructure & digital product investments according to the digital transformation journey map—all to deliver personalization in customer engagement. Our executive advisory and consulting team works closely with retailers to help them define their business goals, drive positive customer experiences, and scale their digital transformation efforts.

Retail Data Analytics

Data is a source of competitive advantage that can be used to improve the customer experience. It allows retailers to collect and gain valuable insights into their customers’ preferences. Understanding customers’ desires enables brands to provide users with tailored recommendations and services from pre-purchase to post-purchase. While data analytics is fuel for digital transformation, analyzing this data can be time-consuming and costly. At Icreon, we leverage customer data platforms (CDPs) that collect customer insights from different data points and provide a unified customer profile for faster decision-making. CDPs also help in optimizing customer targeting and enable contextual marketing to improve customer satisfaction, retention, and revenue.

Personalized Recommendations

Our data scientists use machine learning algorithms to help retailers identify consumers’ buying patterns, predict future trends, and make better decisions about inventory and pricing. By integrating AI algorithms into their digital approach, retailers can provide shoppers with personalized recommendations and reach a whole new level in their marketing strategy, while also growing as a business.

Trusted By World's Leading Brands

An Effective Digital Solution to Reduce Food Waste

With over 40,000 service stations globally, Shell is one of the largest energy and petrochemical companies in the world. Deli2go, a 24/7 UK café chain was launched by Shell in 2010. Unfortunately, Shell was losing a significant amount of revenue due to food wastage at Deli2go locations across the UK. To combat this issue, Shell worked with Icreon to implement a software tracking solution, which analyzes food consumption trends and effectively reduces food waste. With the help of our POS system technology (IBM Micros), Shell was able to receive end-of-day sales data, which converted into actionable insights and enabled them to plan accordingly. Equipped with this information, Deli2go locations were able to focus on specific items that sold more frequently and avoid overproduction. By adopting data-driven tools and software to identify and minimize food waste, Shell has been able to play a crucial role in the reversal of food waste.

Read the full case study here


  • 400+
    Team On-Staff
  • 97%
    Client Retention Rate
  • 24+
    Years of Growth
  • 9