We begin by crystallizing your marketing objectives, diving deep into understanding your audience segments and creating precise buyer personas. Based on these insights, we meticulously map out customer journeys.
Sitecore Installation & Configuration
Our CX experts ensure that both Sitecore and its Marketing Automation modules are installed optimally. We always stay updated with the latest versions and fine-tune the system by configuring roles, permissions, and connection strings.
Contact List & Segmentation Setup
Icreon employs Sitecore's Marketing Automation service to develop a comprehensive email marketing strategy for your business. We start by mapping out the customer journey, identifying touchpoints where automated emails can most effectively engage your audience. We then consolidate and migrate your contacts, then strategically segment them by behavior, engagement levels, demographics, and more, to ensure that messages resonate deeply.
Automation Workflow Design
Our team designs intuitive workflows where we set specific triggers like email clicks or user registrations. We then define consequential actions and conditions. Timers and delays are integrated to pace and sequence engagements perfectly. With Sitecore's powerful real-time analytics, Icreon constantly monitors how customers are interacting with your automated campaigns. We track metrics such as open rates, click-through rates, and conversion rates, using this data to continuously refine and optimize your campaigns for better performance and ROI.
Support & Optimization
With Icreon, the process never stagnates. We routinely analyze campaign performance, harness A/B testing for strategy finetuning, and enrich our workflows with newer, data-backed strategies. This enhanced understanding of your audience feeds into all other processes, allowing for more accurate segmentation, better personalization, and ultimately, more effective campaigns.