How do you replace the tactile, emotional experience of buying and selling fine art? By creating personalized and streamlined digital experiences to let the art speak for itself.
David Zwirner is an American contemporary art gallery owned by David Zwirner. With spaces located throughout the globe - New York City, London, and Hong Kong - the gallery is the second largest of its kind. As a premium gallery with a very sophisticated target audience David Zwirner reached out to work with Icreon to build their digital experiences & transform the art industry through the means of automated operations and elegant experiences.
In 2016, David Zwirner was looking to expand their homegrown database that supported all functions of their business from Sales to Marketing to Finance to Inventory to Operations. The database was the nucleus for the success of the organization - however, it needed help. Getting the database right would open worlds of opportunity for the business.
Beyond the database the organization was gearing up for a paradigm shift in how they think and define digital in the organization. Up to this point, the mega-gallery operated more as a museum digitally, where content, archives, and information was provided to their different audiences versus as a digitally enabled art company. The organization was prepared to shift the definition by expanding on their core asset of content and to use that content inside commerce-driven experiences.
The right foundational database and digital transformation roadmap allowed David Zwirner to be ready for what’s next. The clarity in activity, vision and implementation created efficient operations, excellent customer experience, new business models and a scalable IT infrastructure.
This foundation led to a record breaking $1.8M individual piece of art being sold on their digital experience platform, and the rise of a new sales channel that dominated the art market in 2020 during COVID-19. Three years into their journey, David Zwirner, is now the thought leader in the luxury art space in how digital should be defined and leveraged in the industry. The industry looks to David Zwirner to see ‘what’s next.’
We leveraged Sitecore as the Digital Experience Platform. This enabled a unified operations platform that translates, organizes, and mobilizes data to convert into trust and revenue.
Digital Transformation Mapping
We looked at Digital Transformation as an ongoing capability that identifies and mitigates risks to set the right expectations for maximum success.
We created virtual showrooms as digital experiences that handled the demand and transaction - that was able to handle $4M in 15 minutes of transactions on six figure art work out of the gate.
Product + Service Design
As the COVID pandemic hit, the need for increased virtual showrooms and flexibility was business critical. We were able to scale from 1-2 virtual showrooms per quarter to 56 in the first 3 months of the pandemic.